Upfort

Upfort sells a bundled offering aimed at small and mid-sized businesses: a multi-layer cyber risk mitigation platform (Upfort Shield) paired with streamlined access to cyber insurance placed through partner carriers. Upfort Shield itself includes AI-based email threat and phishing detection, web filtering against malicious sites, continuous external attack-surface vulnerability scanning with guided remediation, and lightweight endpoint monitoring with remote-containment capability, alongside employee security-awareness training. Upfort is not itself an insurance underwriter; it is a managed-security and risk-quantification layer that carriers and managing general agents use to reduce the loss exposure they underwrite, and Upfort in turn uses the resulting risk data to help customers qualify for and simplify cyber-insurance placement.

Founded in 2017 and headquartered in San Francisco, California, Upfort has around 38 employees. The company raised an $8 million Series A in 2023 led by SYN Ventures, with participation from Eniac Ventures, Fika Ventures, and other investors. Upfort has reported that policyholders using Upfort Shield saw materially lower claim rates over an 18-month study period with a partner insurance program, though that figure comes from a vendor-commissioned study rather than an independent third party.

Because Upfort’s go-to-market is structured around insurance distribution rather than the software being sold as a standalone security product, its business model and revenue are meaningfully tied to the cyber-insurance market and its partner carriers, a dependency worth calling out explicitly even though Upfort itself does not underwrite risk.