Truepic

Truepic, founded in 2015 and based in San Diego, authenticates photos and video at the moment of capture rather than analyzing media after submission. Customers send end users a link to capture images or video through a mobile browser or the Truepic Vision app; the capture is time-, date-, device- and location-stamped, and Truepic’s decision-intelligence layer structures the findings for use in insurance, lending, warranty and product-recall workflows.

The company has raised roughly $36-38M, including a $26M Series B led by Microsoft’s M12 fund with participation from Adobe, Sony Innovation Fund and Hearst Ventures, and holds 26 issued patents around its capture-and-verify approach. It reports more than 100 million verified photos and videos captured, government customers including the U.S. Department of State and the United Nations, and enterprise customers such as Ford, Equifax and Dun & Bradstreet; Ford Protect has publicly credited the platform with cutting on-site inspections by 24%.

Truepic’s verify-at-the-source model is structurally different from most deepfake-detection vendors, which analyze media that has already been submitted and can only flag suspected manipulation after the fact. By authenticating content as it is created, Truepic sidesteps part of the arms race between generative models and post-hoc detectors, though it depends on captures happening inside its own controlled flow rather than working on arbitrary existing media.