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Rewind

SaaS data backup and recovery platform protecting business-critical cloud applications like GitHub, Shopify, and Jira from accidental deletion, corruption, or attack.

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60/100Incremental Innovator

Overview

Rewind provides automated backup and point-in-time recovery for SaaS and cloud applications, addressing a gap that traditional device or server backup tools do not cover: data that lives inside third-party SaaS platforms such as GitHub, Shopify, Jira, Confluence, Trello, BigCommerce, and QuickBooks Online. When data is accidentally deleted, corrupted by a bad integration, or destroyed by a ransomware or account-compromise incident, Rewind lets customers restore affected records without relying on the SaaS vendor’s own (often limited) recovery tools.

Founded in 2015 and based in Ottawa, Canada, Rewind has grown to serve more than 100,000 customers across 100+ countries, expanding through both organic product development and the 2021 acquisition of BackHub, a GitHub-focused backup provider. Insight Partners led a $65M Series B round in September 2021 following an earlier $15M Series A, giving the company runway to broaden platform coverage.

As SaaS sprawl increases the number of systems holding business-critical data outside IT’s direct control, Rewind’s proactive backup approach addresses both accidental data loss and the recovery leg of ransomware response for cloud-native organizations.

Innovation Matrix Assessment

Innovation Velocity 6/10

Steadily expanded SaaS platform coverage and grew via the BackHub acquisition, a solid but not exceptionally fast pace for a company founded a decade ago.

Operational Value 7/10

Fills a real recovery gap for SaaS-native businesses whose data lives outside traditional backup scope, directly reducing downtime and data-loss risk from deletion, bad syncs, or attacks.

Market Momentum 6/10

100,000+ customers and a $65M Series B from Insight Partners in 2021 indicate real traction, though more recent funding or growth milestones are not publicly disclosed.

Category Disruption 5/10

SaaS backup is now a well-established category with several competitors (Spin.AI, Druva, Keepit, OwnBackup); Rewind is a strong player but not redefining the approach.

Real-World Efficacy 6/10

Large customer base and a track record dating to 2015 suggest the product reliably works, though no independent third-party test results were located.

Enduring Relevance 6/10

As more business-critical workflows move into SaaS tools, backup and recovery for those platforms will remain a persistent, if increasingly commoditized, need.

Why CISOs Should Care

Provides a recovery path for SaaS application data that most cloud vendors themselves do not adequately protect, closing a real gap in ransomware and data-loss resilience planning.

What Makes It Different

Broad, purpose-built coverage across many popular SaaS platforms (e-commerce, dev tools, project management, accounting) rather than a single-app backup point solution.

The Matrix Verdict

60/100 — INCREMENTAL INNOVATOR

A mature, reliable SaaS backup vendor with genuine scale; solid incremental value rather than category-redefining innovation.

Editorial Note: Claims vs. Verified Findings

Customer counts (100,000+) are vendor-reported; funding figures are independently corroborated by SecurityWeek and SiliconANGLE reporting.

Sources