MSP360
Backup, remote access, and RMM platform for managed service providers, rebranded from CloudBerry Lab, offering cloud-agnostic backup that can target any major public cloud or on-premises storage.
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MSP360 was founded in 2011 as CloudBerry Lab by a group of IT professionals building backup software that, distinctively, was not tied to any single cloud storage provider — customers could point CloudBerry’s backup agent at Amazon S3, Microsoft Azure, Backblaze B2, Wasabi, or on-premises storage interchangeably. The company later rebranded to MSP360 to reflect a broader platform expansion into remote access and RMM (remote monitoring and management) tools alongside its core backup product, targeting MSPs who want one console for backup and endpoint management.
MSP360 reports serving over 450,000 users and 8,500+ MSPs, protecting more than 400 petabytes of data in the cloud and managing over 100,000 servers and endpoints through its platform, and has received recognition from review platforms including G2, Capterra, and PCMag. The company has grown as a privately held, apparently bootstrapped business rather than through large disclosed venture rounds.
Its cloud-agnostic architecture differentiates MSP360 from backup vendors tied to a single storage backend, giving MSPs flexibility to choose the most cost-effective or geographically appropriate storage target for each client rather than being locked into one cloud provider’s pricing and data-residency terms.
Innovation Matrix Assessment
Expanded from a pure cloud-agnostic backup tool into a broader RMM and remote-access platform under the MSP360 rebrand, a moderate pace of capability expansion over roughly 15 years.
Cloud-agnostic backup and a combined backup/RMM console reduce vendor lock-in and tool sprawl for MSPs managing many client environments, a genuine operational benefit for the MSP delivery model.
No disclosed venture funding rounds were found; reported scale metrics (8,500+ MSPs, 450,000+ users) suggest solid organic growth, though independent verification of these figures is limited.
Applies established backup techniques across multiple cloud storage backends rather than introducing a fundamentally new data-protection model.
Reported scale (400+ petabytes protected) suggests substantial production use, but no independent third-party reliability or recovery-success benchmark was found.
Cloud-agnostic backup remains relevant for MSPs seeking storage flexibility and avoiding single-vendor lock-in, though the core backup problem is a mature, well-served category.
Why CISOs Should Care
MSP360's cloud-agnostic backup lets MSPs and IT teams choose storage destinations based on cost, geography, or data-residency requirements rather than being locked into a single cloud vendor's backup ecosystem, which matters for organizations with specific compliance or vendor-diversification requirements.
What Makes It Different
Unlike backup products built around a single cloud provider's storage, MSP360 was designed from the outset to be storage-agnostic, letting the same backup agent target multiple different cloud and on-premises storage backends.
The Matrix Verdict
43/100 — EMERGING / UNRANKED
A long-established, privately held MSP backup platform with genuine cloud-agnostic architecture and substantial reported scale (400+ petabytes, 8,500+ MSPs), competing in the crowded MSP-tooling market without large disclosed venture backing. A steady Incremental Innovator.
Editorial Note: Claims vs. Verified Findings
Founding history, rebranding, and usage-scale figures (450,000+ users, 400+ petabytes) are drawn from MSP360's own company page and were not independently verified by a third-party source.
Sources
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