Mine
AI-driven data privacy and governance platform (MineOS) that automates data discovery, mapping, and compliance workflows for enterprises, having recently sold its consumer app to McAfee to focus fully on enterprise privacy.
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Mine (product name MineOS) is a data privacy and governance platform that helps enterprises discover where personal and sensitive data lives across their systems, map it to specific data subjects and processing purposes, and automate the operational work of privacy compliance — data subject access requests, consent management, and AI governance — without requiring teams to hand-build that mapping themselves. The company built its reputation on a no-code approach to what is normally a manual, spreadsheet-and-legal-review-heavy process, then layered AI-driven data discovery and classification on top as enterprise data estates grew larger and more fragmented.
Founded in Israel in 2019 by Kobi Nissan, Gal Golan, and Gal Ringel under the legal name Saymine Technologies, the company is headquartered in Tel Aviv. Mine raised $9.5 million in a Series A led by Google’s Gradient Ventures, then $30 million in a Series B in December 2023 co-led by Battery Ventures and PayPal Ventures, bringing total funding to roughly $42.5 million. Enterprise customers cited by the company include Reddit, HelloFresh, and FIFA. In 2026, Mine sold its original consumer-facing privacy app to McAfee for a reported tens of millions of dollars in an asset sale — McAfee bought the app and brand, not the company or its employees — allowing Mine to fully commit its team and roadmap to the enterprise MineOS platform going forward.
Mine’s differentiation versus older, more manual privacy-management tools is the combination of no-code setup with AI-driven data discovery, aimed at organizations that need to keep a constantly-changing data inventory current — including, increasingly, tracking what personal data AI systems and agents are touching — rather than relying on periodic manual audits that go stale between reviews.
Innovation Matrix Assessment
Shipped an AI agent for privacy management and AI asset discovery features in recent product announcements, and executed a strategic divestiture of its consumer app in 2026 to refocus fully on enterprise -- a deliberate, fast pivot rather than passive maintenance.
Covers data discovery and classification, subject-level data mapping, DSAR automation, consent management, and emerging AI-governance tracking from one no-code platform, giving it solid breadth across the data privacy operations lifecycle.
A $30 million Series B in December 2023 co-led by Battery Ventures and PayPal Ventures, followed by a 2026 sale of its consumer app to McAfee for a reported tens of millions of dollars, both indicate active investor and acquirer interest in the underlying technology.
A no-code, AI-driven approach to data mapping is a real improvement over manual privacy-audit spreadsheets, though data privacy management is now a fairly established software category with several well-funded competitors offering similar automation.
Named enterprise customers (Reddit, HelloFresh, FIFA) and a successful asset sale to a large, sophisticated acquirer (McAfee) both function as independent-ish validation signals, though no formal third-party audit of MineOS's data-discovery accuracy was found.
Data mapping and privacy operations remain a persistent compliance burden under GDPR, CCPA/CPRA, and emerging AI-governance rules, and the need to track what personal data AI systems touch is a growing, timely extension of that need.
Why CISOs Should Care
Automates the tedious, error-prone work of knowing where personal and sensitive data lives across a sprawling enterprise data estate, which underpins both privacy compliance and broader data-security posture.
What Makes It Different
Combines a no-code setup model with AI-driven data discovery rather than requiring the manual data-mapping exercises that older privacy-management tools depend on.
The Matrix Verdict
63/100 — INCREMENTAL INNOVATOR
A capital-efficient privacy-management vendor that successfully monetized a non-core consumer asset (selling it to McAfee) to sharpen its enterprise focus; solid fundamentals and real customer names, positioned well for the AI-governance extension of its category.
Editorial Note: Claims vs. Verified Findings
Named enterprise customers and the McAfee consumer-app sale price ("tens of millions") are as reported by the company and trade press respectively; the Series A and Series B funding amounts are independently corroborated by TechCrunch and PRNewswire coverage.
Sources
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