APPVISORY (mediaTest digital)

APPVISORY is the flagship product of mediaTest digital GmbH, a Hanover, Germany-based company founded in July 2012 by Kai Haller, Tobias Berlin and Sebastian Wolters. The platform is a SaaS mobile app risk management tool that runs static and dynamic analysis against iOS and Android applications to identify vulnerabilities, insecure data handling and risky behaviors before those apps are approved for use on enterprise devices. Its Trusted App seal is designed to give IT and security teams a quick, auditable signal of an app’s data-security and privacy posture, and the platform generates GDPR-oriented app catalogs intended to keep enterprise mobility programs aligned with EU data-protection requirements as their app portfolios change.

The company is small and self-funded relative to venture-backed peers, having raised roughly $3.1 million total from regional investors including NBank and Hannover Beteiligungsfonds, and reports around 10-20 employees. Reported revenue reached approximately $2.6 million in 2024, up from $1.5 million in 2023, indicating steady if modest growth. Customer references include large European enterprises such as Lufthansa and Deutsche Bahn, giving the company credibility in regulated, high-mobility-footprint industries despite its small size.

APPVISORY occupies a narrow but persistent niche in mobile application security and enterprise mobility management, distinct from broader UEM/MDM platforms in that its core value is automated app vetting and GDPR-oriented risk scoring rather than device management itself. Its long operating history in the EU regulatory environment and known enterprise customers are meaningful evidence points, though independent third-party security testing of the analysis engine itself was not found.