Truora

Truora, founded in Bogotá in 2018 by Daniel Bilbao, Cesar Pino and Maite Muniz, provides identity verification and background-check infrastructure built around the channel Latin American consumers actually use: WhatsApp. Its core product, TruConnect, lets businesses run identity verification, authentication and onboarding conversations directly inside WhatsApp, which the company notes is used by as much as 90 percent of the population across the region, rather than forcing customers into a separate app or web portal.

The company went through Y Combinator and raised a $15 million Series A in April 2022 co-led by Accel and Propel, BBVA’s fintech investment arm, with participation from Kaszek Ventures, at a reported $75 million post-money valuation. By that point Truora had already expanded operations into Colombia, Peru, Chile and Mexico, with additional offices reported in Cali, Bogotá, São Paulo and Mexico City, and was named in Latin American press for its role in regional digital-identity and anti-fraud innovation as recently as early 2025.

Truora’s differentiator is distribution: rather than competing purely on verification accuracy, it meets Latin American users and businesses on the messaging channel they already use daily, addressing friction that drives abandonment in typical web- or app-based KYC flows. No major funding or product news has surfaced since the 2022 Series A, so its current growth trajectory should be read cautiously relative to that period.