Way Security
A Tel Aviv startup that automates the operational grunt work of deploying and maintaining identity and access management across an org's existing IAM stack.
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Way Security builds an AI-powered integration layer that extends a company’s existing identity and access management tools to applications that are legacy, homegrown, or otherwise non-standard, rather than replacing the identity provider itself. The platform automates app onboarding and schema analysis, applies an existing IdP’s controls (MFA, SSO) to apps that lack modern authentication without custom development, and automates identity governance tasks such as access reviews and joiner-mover-leaver workflows.
Founded in 2025 by CEO Yossi Barishev and CTO Yonatan Rosenberg, who previously worked together at incident-response firm Sygnia and where Rosenberg also served in Israel’s Unit 8200, the Tel Aviv company raised a $20 million seed round in July 2026 co-led by Insight Partners and Glilot Capital Partners. It reports dozens of paying customers across financial services, healthcare, and manufacturing.
The differentiator is that Way Security doesn’t sell a new IAM platform — it sells the automation that traditionally requires expensive consultants and systems integrators to get existing IAM tools fully deployed and enforced across an estate’s real application sprawl.
Innovation Matrix Assessment
Moved from founding to a working product with paying customers in regulated industries and a $20M seed round within about a year, per Calcalist and PR coverage.
Directly targets the costly, slow consulting-and-integration work that stalls real-world IAM enforcement — a well-understood, expensive CISO pain point.
A $20M seed co-led by Insight Partners and Glilot Capital, plus dozens of paying customers in financial services and healthcare, is a solid early signal for a sub-one-year-old company.
Reframes IAM deployment as an automation problem rather than a consulting problem, a genuine operational improvement, though it complements rather than replaces incumbent IAM platforms.
Claims of 'millions in implementation cost savings' and 'full enforcement in minutes' are vendor-stated; no independent case study or benchmark was found.
The gap between IAM tools purchased and IAM actually enforced across legacy and homegrown apps is a long-standing, durable problem unlikely to disappear in 3-5 years.
Why CISOs Should Care
Closes the gap between the IAM platform a company already bought and what's actually enforced across legacy, homegrown, and non-standard apps, without a multi-year integration project.
What Makes It Different
Automates IAM onboarding and enforcement across an existing identity stack instead of selling a new identity provider or governance platform.
The Matrix Verdict
63/100 — INCREMENTAL INNOVATOR
A fast-moving, well-connected early-stage company (Insight Partners, Glilot, paying regulated-industry customers within a year) tackling a genuine operational gap. It lands as an Incremental Innovator: strong operational value and promising early momentum, tempered by a lack of independent efficacy evidence and its very early stage.
Editorial Note: Claims vs. Verified Findings
Cost-savings and deployment-speed figures ('full enforcement in minutes,' 'millions in savings') are vendor-published; customer counts are company-stated and not independently audited.
Sources
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