EasySend
A Tel Aviv no-code platform replacing insecure paper/email data collection with encrypted digital journeys for regulated financial and insurance institutions.
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EasySend, founded in 2014 and headquartered in Tel Aviv, replaces insecure paper, PDF, and email-based data collection with encrypted, portal-based digital journeys for regulated financial and insurance institutions, reducing sensitive-data exposure during customer intake. It’s a no-code platform purpose-built for regulated financial-services customer journeys rather than a generic form builder, with deep adoption in the Israeli financial and insurance market.
EasySend has raised through a Series B and built strong real enterprise adoption. Its security value is secondary to its core customer-experience focus — secure data intake replacing insecure channels, rather than a security product in its own right — so its relevance to a cybersecurity-specific evaluation is adjacent rather than central, even as the compliance benefit for regulated institutions is real.
Innovation Matrix Assessment
No-code digital forms platform competes in an established digital-experience category rather than introducing a novel security technique.
Adopted by a large majority of the Israeli financial/insurance market with named enterprise customers including Bank Leumi and Harel Insurance.
Funding activity concentrated in 2020-2021; no major recent round found, suggesting cooled momentum.
Digitizes paper/PDF intake processes usefully but is an incremental improvement rather than a category-disrupting security innovation.
Real named enterprise customers across major banks and insurers provide credible evidence of adoption and efficacy.
Secure digital data collection is a durable business need, though it is less core-security than other directory entries.
Why CISOs Should Care
EasySend replaces insecure paper, PDF, and email-based data collection with encrypted, portal-based digital journeys for regulated financial and insurance institutions, reducing sensitive-data exposure during customer intake.
What Makes It Different
A no-code platform purpose-built for regulated financial services customer journeys, rather than a generic form builder, with deep adoption in the Israeli financial/insurance market.
The Matrix Verdict
57/100 — INCREMENTAL INNOVATOR
Primarily a digital-customer-experience platform whose security value is secondary (secure data intake replacing insecure channels); real enterprise adoption is strong but its core relevance to a cybersecurity directory is adjacent rather than core.
Editorial Note: Claims vs. Verified Findings
Founding year is cited as 2014 in some sources and the company itself references 2016 as its market establishment; the 'adopted by 90% of the Israeli financial/insurance market' claim is self-reported.
Sources
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