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Entro Security

Cloud platform unifying discovery and protection of AI agents, non-human identities, and secrets like API keys and tokens across the enterprise.

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67/100Incremental Innovator

Overview

Entro Security builds an agentless SaaS platform that discovers, classifies, and protects non-human identities and secrets — API keys, access tokens, and increasingly AI agent credentials — across cloud services and data networks. The platform covers detection, contextualization, and rapid remediation of leaked secrets across the software development lifecycle, full lineage mapping of non-human identities with human ownership attribution, and continuous monitoring for behavioral anomalies through its NHIDR (Non-Human Identity Detection and Response) capability.

Entro Security is headquartered in Cambridge, Massachusetts and has raised $24 million in total venture funding, including a $6 million seed round and an $18 million Series A. The company reports being trusted by global Fortune 500 enterprises and has built specific coverage for financial services environments where secrets sprawl carries acute regulatory risk.

Entro competes directly with Defakto, Astrix Security, Oasis Security, and other non-human identity vendors chasing the same rapidly-growing category, driven by the fact that machine identities now vastly outnumber human ones in most enterprises. Its differentiation is unifying secrets management and non-human identity governance in one agentless platform rather than treating them as separate problems, though as a Series A company its customer base and independent validation are still developing.

Innovation Matrix Assessment

Innovation Velocity 6/10

Expanded quickly from secrets detection into full non-human identity lifecycle and AI agent coverage.

Operational Value 6/10

Agentless discovery of leaked secrets and unmanaged non-human identities addresses a real, growing operational blind spot.

Market Momentum 10/10

$24M raised across seed and Series A is solid but modest next to some competitors in the same fast-heating category. Recognized in Cyber Defense Media Group's 2026 Global InfoSec Awards (5 awards), independently juried industry validation of market traction.

Category Disruption 5/10

Unifying secrets management with non-human identity governance is a useful consolidation, in a category with several similarly-positioned competitors.

Real-World Efficacy 5/10

Fortune 500 customer claims are stated but not independently detailed with named case studies in available sources.

Enduring Relevance 8/10

Non-human identity and secrets sprawl is one of the fastest-growing enterprise attack surfaces as machine and AI-agent identities multiply.

Why CISOs Should Care

Closes the secrets-sprawl and non-human identity visibility gap that traditional human-focused IAM and DLP tools miss.

What Makes It Different

Combines secrets detection/remediation with full non-human identity lineage mapping and behavioral anomaly detection in one agentless platform.

The Matrix Verdict

67/100 — INCREMENTAL INNOVATOR

A well-positioned Series A entrant in the fast-growing non-human identity category; a Meaningful Innovator to watch as it scales.

Editorial Note: Claims vs. Verified Findings

Fortune 500 customer claims are vendor-stated without named case studies in the sources reviewed.

Sources