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Keepnet Labs

Human risk management platform offering AI-powered phishing simulation across email, SMS, voice, and QR-code vectors plus security awareness training.

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55/100Incremental Innovator

Overview

Keepnet Labs focuses on the human layer of security: simulating phishing (email), smishing (SMS), vishing (voice), quishing (QR code), and MFA-bypass social engineering attacks to train employees and measure organizational susceptibility, paired with security awareness training and incident response workflows for confirmed phishing reports.

Founded in 2015 and headquartered in London, Keepnet has built a broad multi-vector simulation suite that goes beyond the email-only phishing tests offered by many competitors. As a privately held company with limited public funding disclosures, its scale is more modest than larger security awareness platforms like KnowBe4 or Proofpoint, but its multi-channel simulation breadth is a genuine differentiator.

Innovation Matrix Assessment

Innovation Velocity 6/10

Expanded simulation coverage beyond email into SMS, voice, QR code, and MFA-bypass phishing vectors.

Operational Value 6/10

Broader multi-vector simulation gives security teams more realistic measurement of human susceptibility than email-only tools.

Market Momentum 5/10

Steady growth since 2015 but limited public funding or customer-scale disclosures relative to larger awareness-training competitors.

Category Disruption 5/10

Multi-channel phishing simulation is a real extension of the category, but security awareness training itself is well-established and crowded.

Real-World Efficacy 5/10

No independent, published efficacy benchmarks were found; evidence rests primarily on vendor case studies.

Enduring Relevance 6/10

Social engineering across multiple channels (not just email) is a growing, durable attack pattern.

Why CISOs Should Care

Gives security teams a more realistic picture of human risk by simulating attacks across email, SMS, voice, and QR-code vectors.

What Makes It Different

Breadth of simulated attack channels beyond the email-only focus of many legacy phishing-simulation tools.

The Matrix Verdict

55/100 — INCREMENTAL INNOVATOR

A credible, broader-than-average phishing simulation and human-risk platform in a mature, crowded awareness-training category.

Editorial Note: Claims vs. Verified Findings

Efficacy and detection claims are vendor-published; independent third-party validation was not found.

Sources