Keepit
Danish independent SaaS backup vendor protecting Microsoft 365, Google Workspace, Salesforce, and other cloud data outside the source vendor's own infrastructure.
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Keepit provides vendor-independent, immutable backup for SaaS platforms including Microsoft 365, Entra ID, Google Workspace, and Salesforce, storing customer data outside the source vendor’s own cloud in Keepit’s own data centers. That independence matters operationally: if a customer’s Microsoft or Google tenant is compromised or misconfigured, their backup is not exposed to the same blast radius.
Headquartered in Copenhagen, Keepit raised a $50 million round in December 2024 led by One Peak and Denmark’s EIFO export/investment fund, bringing total funding to roughly $90 million in equity plus $225 million in debt financing. The company positions itself as a SaaS data protection leader in a market still dominated by native, vendor-built backup options with narrower independence guarantees.
Innovation Matrix Assessment
Expanded SaaS platform coverage steadily (M365, Entra ID, Google Workspace, Salesforce) over its history.
Independent, out-of-tenant backup meaningfully reduces the blast radius of a SaaS tenant compromise or ransomware event.
$50M raised in December 2024 plus significant debt financing reflect continued investor confidence in the model. Recognized in Cyber Defense Media Group's 2026 Global InfoSec Awards (4 awards), independently juried industry validation of market traction.
Vendor-independent SaaS backup is a real architectural advantage, but the category includes several credible competitors.
Long operating history (since 2007) with growing enterprise adoption supports real-world reliability.
SaaS data protection and ransomware-resilient backup remain durable, growing requirements as SaaS adoption expands.
Why CISOs Should Care
Protects SaaS data (M365, Salesforce, Google Workspace) with a backup that isn't stored inside the same tenant it protects.
What Makes It Different
True out-of-tenant, vendor-independent backup architecture versus native or in-cloud backup add-ons.
The Matrix Verdict
70/100 — MEANINGFUL INNOVATOR
A well-capitalized, architecturally sound SaaS backup specialist with real independence advantages over native backup tools.
Editorial Note: Claims vs. Verified Findings
Funding figures are company/press-reported; independent recovery-time benchmarks were not reviewed.
Sources
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