Ground Labs

Ground Labs is a Singapore-headquartered data discovery and classification vendor, founded in 2007, whose flagship Enterprise Recon platform scans structured and unstructured data across endpoints, servers, databases, and cloud storage to locate PCI, PII and other sensitive data types. The platform ships with 300+ preconfigured data patterns, risk scoring, permissions integration, and delegated remediation workflows; its Card Recon product targets SMB-focused PCI DSS scanning specifically, and a Ground Labs SDK lets other vendors embed the scanning engine directly.

The company reports more than 4,500 customers across 85 countries, with named references including Virgin Australia, Thales, Verifone and BBVA appearing as customer logos on its site. Nearly two decades of continuous product iteration — documented through trade-press coverage of successive Enterprise Recon releases (2.1, 2.6, and a free NOW tier) — gives Ground Labs a longer track record than most point-solution data-discovery entrants.

Ground Labs is privately held with no disclosed funding rounds or public headcount figures. Data discovery and classification is now a mature, competitive category that includes AI-classification-native entrants such as BigID and Varonis; Ground Labs’ differentiation rests mainly on the depth of PCI-specific coverage and breadth of supported data stores built up over nearly 20 years, rather than on newer machine-learning-driven classification techniques.