Cloaked

Cloaked provides a consumer-facing privacy platform that generates disposable email addresses, phone numbers, and passwords for online accounts, bundled with a password manager, identity theft insurance, VPN, dark web monitoring, and a personal-data-broker removal service. In 2025 the company extended that model into an enterprise offering that applies the same aggregated privacy protections to employees and gives organizations visibility into their workforce’s personal data exposure risk, a genuine expansion of its addressable market rather than a rebrand of the same consumer product.

Founded in 2020 by brothers Arjun and Abhijay Bhatnagar, Cloaked raised $375 million in a Series B and growth financing round in March 2026 led by General Catalyst and Liberty City Ventures, with participation from Lux Capital, DuckDuckGo, the NFL Players Association, and others, bringing total funding to more than $400 million. That is an unusually large raise for a privacy-focused consumer company, reflecting strong investor conviction that AI-driven scams and data broker exposure are becoming enterprise-relevant risks, not just consumer inconveniences.

Cloaked’s scale of funding and investor roster (including DuckDuckGo, a privacy-focused peer) are independently reported and substantial, but its enterprise security product line is new as of 2025, meaning its efficacy for organizational risk reduction has far less of a track record than its longer-running consumer privacy tools.